Press Releases May 5, 2017

Putting the focus on Halifax’s signature attractions!

Putting the focus on Halifax’s signature attractions!

Friday, May 5, 2017 – 11:00 – Today Destination Halifax is launching a brand new campaign to kick-off the summer season and the opening of Halifax Citadel National Historic Site (which has free entry for 2017) – but they aren’t doing it alone. Destination Halifax has partnered with seven of Halifax’s signature tourist attractions who have financially contributed towards creating a digital, social and television Attractions Campaign with the goal to encourage visitation to Halifax.

Attraction partners include Art Gallery of Nova Scotia, Canadian Museum of Immigration at Pier 21, Discovery Centre, Halifax Citadel National Historic Site, Halifax Seaport, Murphy’s on the Water and Ambassatours and Waterfront Development.

“Many tourists and local Haligonians may not necessarily consider Halifax to be an attractions-heavy city, but the reality is… it is and it’s definitely worth celebrating! Take the waterfront for example, it’s the number one visited attraction in Nova Scotia. There are so many unique and outstanding attractions that make Halifax an incredibly desirable place to visit,” says Erica Pellerin, VP Marketing & Communications, Destination Halifax.

On top of this exciting campaign, Destination Halifax has also launched a massive Summer Campaign highlighting the many festivals and events happening in Halifax, with special attention to Rendezvous Tall Ships Regatta 2017 and Canada 150.

“Between attractions that just keep getting better and special events happening this summer, there truly has never been a better time to visit Halifax,” continues Pellerin.

The attractions campaign includes a brand new video featuring partner and key attractions in Halifax, a 30-second television ad, digital pre-role, display and heavy social media support.

“Halifax’s attractions and iconic landmarks are an integral part of Halifax’s tourism draw and a key distinguisher from other destinations. Halifax is made, visualized and praised by the attractions it boasts and they are only getting stronger – from the largest science centre east of Montreal and the amazing 100 Wild Islands to one of the most photographed lighthouses in the world – this campaign really celebrates these local treasures,” says Ross Jefferson, President & CEO, Destination Halifax.

Did you know…

  • The Art Gallery of Nova Scotia is home to the world’s largest public collection of Maud Lewis’ art
  • The 100 Wild Islands is one of the last remaining intact and ecologically rich island groups of its size in North America
  • The Discovery Centre is the largest science centre in Atlantic Canada and home to Atlantic Canada’s first immersive Dome Theatre
  • The Halifax Citadel National Historic Site has FREE entry for the entire year in celebration of Canada 150
  • The Canadian Museum of Immigration is Atlantic Canada’s only national museum!
  • The Halifax Seaport Farmers’ Market is the longest continuously operating farmers’ market in North America.
  • Murphy’s on the Water offers ways to experience Nova Scotia by land and by sea
  • More than two million people visit the Halifax waterfront each year!
  • Peggy’s Cove is one of the most photographed lighthouses in the world

About Destination Halifax

Destination Halifax is non-profit, membership-based sales and marketing organization in partnership with the Halifax regional government, the Hotel Association of Nova Scotia and participating industry members. Since its inception in 2002, Destination Halifax has operated with a goal of promoting the Halifax region as a destination of choice for meetings and conventions and leisure visitation.

Halifax welcomes 5.3 million overnight stays per year each year who spend $1 billion. Halifax alone represents over 54% of all visitations to Nova Scotia and 24,000 Nova Scotians work in the tourism industry.

Media Contact

Katie Conklin
Communications Manager
Phone: 902-442-9344