Press Releases December 4, 2019

Help shape Halifax’s tourism master plan

Press release
For immediate release

December 4, 2019 – Halifax, Nova Scotia: Discover Halifax is inviting residents and people working in the tourism sector to complete an online survey to assist in the development of a tourism master plan. The plan will be Halifax’s first collective effort to identify inclusive and sustainable goals for economic growth through tourism throughout the region.

“Halifax has tremendous potential for growth when it comes to the tourism industry,” Ross Jefferson, president and CEO for Discover Halifax, the region’s non-profit destination marketing organization. “This includes helping support the goals within Halifax’s Economic Growth Plan and the provincial tourism strategy. With appropriate planning, this growth can benefit everyone.”

Halifax’s Economic Growth Plan aims to grow the GDP to $30 billion by 2031, while the provincial tourism strategy is looking to reach $4 billion in annual tourism revenues by 2024. Halifax’s tourism master plan aims to support these strategies and identify priority initiatives in the region.

More than 4,000 businesses in the Halifax region and employ 34,000 people. Halifax welcomes 5.3 million overnight stays each year, who spend over $1 billion locally.

“There are 210 communities throughout the Halifax region, and each one is welcoming and unique,” said Jefferson. “It is important we hear directly from people who live and work in these communities in order to develop a tourism master plan that continues to make Halifax a great place to live, work and visit.”

Discover Halifax will release the regional tourism master plan in Spring 2020 following community collaboration. The online survey is available on Discover Halifax’s website at until January 9, 2020.


For Broadcast Use:

Residents and people working in the tourism sector are invited to help shape Halifax’s tourism master plan.

Discover Halifax has released an online survey to help create a plan for the entire region.

The plan is Halifax’s first collective effort to identify inclusive and sustainable goals for the tourism industry.

Currently, more than 4,000 businesses employ 34,000 people who work in the industry.

Discover Halifax’s president and CEO, Ross Jefferson, says Halifax has tremendous potential for economic growth through tourism.

Go to www (dot) discoverhalifaxns (dot) com (slash) tourism (dash) master (dash) plan to complete the survey.

The survey will remain open until January 9, 2020.


About Discover Halifax

Discover Halifax is non-profit, membership-based marketing and sales organization in partnership with the Halifax regional government, the Hotel Association of Nova Scotia and participating industry members. Since its inception in 2002, Discover Halifax’s goal is to promote Halifax as a destination of choice for leisure and business travellers.

Halifax welcomes 5.3 million overnight stays each year, who spend over $1 billion. Halifax alone represents over 54% of all visitation to Nova Scotia, and 34,000 people are employed in the tourism industry.

Media Contact:

Monica MacLean,
Communications director
Discover Halifax